RV Industry Optimistic - Capitalize on Baby Boomer Growth
We came across this article and wanted to share it with you:
Blogger credits Baby Boomers for RV industry optimism
Greg Gerber posted on April 13, 2009 09:20 CYBERSPACE --
Unlike the stereotype of older couples hitting the road after retirement, the average RV owner is middle-aged and married, traveling a total of 4,500 miles and 26 days annually. The industry is betting on an expected increase in new buyers entering the market, as the baby boomer generation enters retirement, writes Laura Rossman, who blogs at BoomerSummit.
“Baby boomers have had a really large impact on the industry already. They represent the largest group of owners in the industry,” Mark Polk, owner of RV Education 101, an education program that publishes how-to books and videos for newcomers to the RV lifestyle, told CNBC. RV companies have been anticipating the influx in potential customers for awhile.
“All along, for the last four or five years, we’ve known the baby boomer population is coming. Every month there will be 350,000 potential customers in the baby boomers through 2030,” said Winnebago CEO Bob Olson. “There is a potential opportunity for our customer base to grow. A portion of them will want to join the RV lifestyle. This bodes well for us in the future.” SOURCE: BoomerSummit
This bodes well for people considering recreational property development opportunities like the Vernon Creek Resort
Warmest regards,
Brell ~ Brenda Ellis REALTOR with Okanagan Heat @ Century 21 Executives Realty Ltd 
